For small and medium-sized business owners who rely on digital communication to connect with customers, the recent internal memo from Yotpo’s CEO Tomer Tagrin marks a turning point. Yotpo, one of the most recognized names in eCommerce marketing, has officially ended its in-house email and SMS services.
This decision has left many merchants asking: What’s the best alternative for email and SMS marketing now? The answer many growth-minded businesses are turning to is MailKing.
Table of Contents
- Why Yotpo Stepped Away from Email and SMS
- What Is MailKing?
- Why MailKing Is the Best Fit for Small and Medium-Sized Businesses
- Email and SMS Marketing Statistics Every Business Owner Should Know
- How MailKing Compares to Other Platforms
- Real Use Cases: Who Is MailKing Best For?
- Conclusion: Moving Forward with Confidence
Why Yotpo Stepped Away from Email and SMS
In an email sent company-wide, Tomer Tagrin, CEO of Yotpo, announced the company will no longer invest in their native email and SMS platforms. Instead, Yotpo will focus on forming partnerships with third-party solutions that already lead in these areas.
Yotpo’s message was clear: spreading resources thin leads to underperformance. Their goal is now to concentrate on core strengths like product reviews and loyalty programs. This move signals an important truth for digital marketers: focus and specialization often win over trying to do everything in-house.
What Is MailKing?
MailKing is a lightweight, Gmail-integrated marketing platform created for small to medium-sized businesses. It offers email and text message campaign tools designed to increase open rates, simplify campaign setup, and deliver results; all without needing to hire an agency or learn complicated software.
Why MailKing Is the Best Fit for Small and Medium-Sized Businesses
- Built on Gmail: Your emails go out through Gmail, making them less likely to end up in spam or promotion tabs.
- Easy to Use: MailKing requires no technical training. Campaigns can be launched in minutes with pre-designed templates.
- Affordability: Designed for SMB budgets, there are no inflated enterprise fees or usage-based surprises.
- High Open Rates: Sending through Gmail results in an average open rate of over 40%, compared to an industry average of 21.33% according to MailChimp’s 2023 Email Marketing Benchmark report.
- Personalization: Use dynamic variables like first names or company names to customize messages.
- No ‘No-Reply’ Address: Emails look like they come from a real person, not a robot.
Email and SMS Marketing Statistics Every Business Owner Should Know
- According to Statista (2024), the number of global email users is projected to reach 4.8 billion by the end of 2025.
- HubSpot reports that 77% of marketers have seen an increase in email engagement over the past year.
- Campaign Monitor’s 2023 report shows that personalized email campaigns can improve click-through rates by 139%.
- According to Forbes, 59% of consumers say marketing emails influence their purchasing decisions.
- Gartner found that SMS open rates average 98%, with 90% of messages read within 3 minutes.
How MailKing Compares to Other Platforms
| Feature | MailKing | Omnisend | Klaviyo |
|---|---|---|---|
| Native Gmail Integration | ✔ | ✘ | ✘ |
| Best For | Small to Medium Businesses | Mid-Market | Enterprise eCommerce |
| Average Open Rates | 40%+ | 24% | 27% |
| SMS Integration | ✔ | ✔ | ✔ |
| Pricing Transparency | ✔ | Mixed | High-cost tiers |
Let me know if you’d like an example with **brand logos**, more **iconography**, or a custom color scheme!
MailKing stands out for its simplicity, reliability, and cost efficiency. It offers many of the same features as enterprise platforms without the bloat or learning curve.
Real Use Cases: Who Is MailKing Best For?
- Online retailers: Promote flash sales, new arrivals, and abandoned cart reminders with high inbox placement and better open rates through Gmail-based campaigns.
- Local service businesses: Dentists, landscapers, and personal trainers who want to remind clients of upcoming appointments via text or email.
- Nonprofits: Send donation appeals and event reminders without spending a fortune on CRM systems.
- Real estate agents: Notify prospective buyers about new listings and open houses via personalized email campaigns.
- Freelancers and solopreneurs: Announce product launches, webinars, or limited-time offers using clean branded templates.
All of these businesses benefit from MailKing’s ability to send high-deliverability messages using Gmail infrastructure.
Conclusion: Moving Forward with Confidence
Yotpo’s decision to end support for its own email and SMS tools reinforces what many businesses have already discovered: You do not need an expensive, bloated marketing suite to succeed with email and text campaigns. You just need the right tool for your size and goals.
MailKing offers that tool as a reliable, high-performance option, built with small and medium-sized businesses in mind. Whether you are looking to replace Yotpo’s discontinued messaging features or simply upgrade your marketing approach, MailKing is a smart, scalable solution.
Try MailKing today and experience higher open rates, easier setup, and better engagement, all right from your Gmail inbox.