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Black Friday Sales Email Marketing Strategy 2023

Naomi Assaraf

cloudHQ · Black Friday Email Marketing Examples 2023

Video Guide

Don’t miss our video, “Black Friday Sale Email Examples: A How-to Guide,” offering practical tips and insights for your campaign. Check it out here:

Table of Contents

  1. Video Guide: Black Friday Sale Email Examples
  2. The Importance of Email Marketing
  3. MailKing: Black Friday Sale Email Marketing Software
  4. 25 Email Subject Lines for Black Friday
  5. 25 Thanksgiving Day Greetings for Clients
  6. Email List Generator
  7. How to Remove Bounced Email Addresses
  8. Black Friday TLDR;

The Importance of Email Marketing

Email marketing remains a powerful tool for businesses, particularly during the Black Friday sales period. With potential sales reaching trillions, and consumers planning to spend an average of $1,652 this season as forecasted by Deloitte, leveraging email marketing is crucial for tapping into this lucrative period.

In fact, statistics show that email marketing can contribute to a significant portion of holiday sales, with a return on investment (ROI) as high as 44:1, according to a DMA report. Moreover, during the last Black Friday season, businesses that employed targeted email campaigns saw an average increase in revenue of 33%, demonstrating the immense potential of well-crafted email strategies during peak shopping times.

1. MailKing: Black Friday Sale Email Marketing Software

Imagine this: Black Friday is around the corner, and your inbox is brimming with potential. You’re not just sending emails; you’re crafting an experience. That’s where MailKing, a versatile black Friday email marketing software, swings into action.

MailKing helps you hit that sweet spot, ensuring your message lands when your audience is most receptive. And the best part? It’s not rocket science. With an intuitive interface and robust features, MailKing turns you into an email marketing maestro, orchestrating campaigns that are music to your audience’s inboxes. So, why settle for just any email marketing tool when you can have a maestro in MailKing?

Here’s how to get it.

  1. Go to MailKing and click on the “Add to Chrome” button.
  2. Click on the new “Campaigns” button in your Gmail inbox
  3. Select “New Email Campaign”
  4. Name your email campaign
  5. Upload your email list here. You can upload it as a:
    • Google Sheet
    • CSV or Excel file
    • Google contacts
    • Or manually enter them one by one
    • It’s noteworthy to explain that if you upload a spreadsheet of any kind, your top row columns become your merge tags. You can learn more about that here.
  6. Enter your email subject line, and select an email template by clicking on “Choose Template.”
  7. You can scroll through the entire library, but that can be exhausting since you’ll have access to over 1500 professionally designed email templates!Instead, we suggest using the search bar and typing what you’re looking for. In this case, we’ll be searching for “Black Friday” and then scroll through.

    Once you find the one you like, click on it to customize it.

  8. Once you click on the one you like best, it will automatically load into the email editor. We chose the following one:
  9. To edit the email template, simply click on any section of the email, and change the copy, the images, the links or anything else you want to change.
  10. Once you’re happy with your email, scroll down to the bottom left of the template, and click on preview. You can then see how it might look on mobile as well as on a computer screen to the right of the preview button. Toggle between them all to ensure the look is exactly as you like it.
  11. Then you’ll have the following to fill out:
    1. Link tracking, which means that it will track who clicks on your links. We find this feature extremely beneficial for your email statistics, and highly suggest you enable it.
    2. You also have the option to add a BCC email, typically provided by your customer relationship management (CRM) system. While this step is optional, if you do have a CRM system and wish to keep a copy of this email in your CRM records, feel free to enter that email address. This ensures seamless integration and keeps your communication streamlined.
    3. Lastly, you are just about ready to send! You can schedule your email campaign, however, we require you to agree to Gmail send limits (~2000 emails per day), as well as you taking an oath that your email complies with the CAN-SPAM act.When you’re ready, just click on “Schedule” and your email will go out on your desired day and time.
  12. You’re recipient will get your email just as you intended.
  13. When your recipient clicks on the email, it will open up beautifully and prompt your recipient to shop! Your email was a success!

25 Email Subject Lines for Black Friday

  1. Black Friday Bonanza: Unbeatable Deals Inside!
  2. 🌟 Black Friday Super Sale: Don’t Miss Out! 🌟
  3. Grab the Deals! 🛍️ Black Friday Extravaganza is Here!
  4. 🎉 Early Access: Black Friday Specials Just for You! 🎉
  5. Doorbusters Alert! 😲 Black Friday Savings Inside!
  6. 🚀 Blast Off to Black Friday Deals! Limited Time Only!
  7. 🎁 Unwrap Your Black Friday Surprise Savings Now!
  8. Exclusive Black Friday Offers Inside! 💌 Don’t Wait!
  9. 🌙 Midnight Madness: Black Friday Deals Start Now!
  10. 🤑 Black Friday Steals: Prices Slashed Like Never Before!
  11. Ready, Set, Save! 🏁 Black Friday Deals Unveiled!
  12. 🌈 Black Friday Rainbow of Deals: Something for Everyone!
  13. 💸 Dive Into Black Friday Savings – Huge Discounts Inside!
  14. 🛒 Fill Your Cart: Black Friday Specials Are Live!
  15. 🎊 Celebrate Savings with Our Black Friday Bonanza!
  16. Last Chance! ⏳ Black Friday Deals Ending Soon!
  17. Only Today! 📅 Black Friday Flash Sale!
  18. 🌟 VIP Early Access: Unlock Black Friday Deals Now!
  19. 💥 Explosive Black Friday Discounts – Shop Now!
  20. Sneak Peek 👀: Preview Our Black Friday Sale!
  21. 🎶 Harmonize Your Savings with Black Friday Deals!
  22. Time’s Ticking ⏰: Counting Down to Black Friday Offers!
  23. 📈 Sky-High Savings: Black Friday Edition!
  24. 🚨 Alert: Your Black Friday Exclusive Offer Awaits!
  25. 🍂 Fall into Savings: Black Friday Specials Just Dropped!

These subject lines are designed to be eye-catching and engaging, with the use of emojis to add a playful and attention-grabbing element. They can be used to enhance the appeal of your email marketing campaigns for Black Friday sales.

25 Thanksgiving Day Greetings for Clients

  1. Happy Thanksgiving! Enjoy Our Special Thanks with These Deals!
  2. 🍁 Happy Thanksgiving! We’re Grateful for Your Support This Year 🍁
  3. 🦃 Wishing You a Bountiful and Joyous Thanksgiving Day!
  4. Giving Thanks for Wonderful Clients Like You This Thanksgiving 🌟
  5. 🍂 A Harvest of Gratitude: Happy Thanksgiving from Our Team to Yours!
  6. May Your Thanksgiving Be Filled with Peace, Love, and Joy 🌽
  7. 🥧 Warm Wishes for a Thanksgiving Filled with Sweet Moments!
  8. Gratitude and Greatness – Wishing You a Happy Thanksgiving 🍁
  9. 🦃 Gobble Up Some Fun This Thanksgiving! Best Wishes from Us.
  10. Thankful, Grateful, and Blessed to Have Clients Like You 🙏
  11. 🌽 A Cornucopia of Wishes for a Happy and Healthy Thanksgiving!
  12. Happy Thanksgiving! May Your Home Be Full of Laughter and Happiness 🏡
  13. 🍂 Celebrating the Beauty of Autumn and Gratitude This Thanksgiving.
  14. Cheers to a Season of Thanks and Giving! Happy Thanksgiving 🥂
  15. 🦃 Sending Warmest Wishes Your Way This Turkey Day!
  16. Grateful for Your Partnership – Happy Thanksgiving from Our Family to Yours 🌟
  17. 🥧 Slice Up Some Happiness This Thanksgiving! Enjoy the Feast.
  18. A Time for Thanks and Reflection – Wishing You a Memorable Thanksgiving 🍁
  19. 🌾 Harvesting Happiness and Success – Happy Thanksgiving Day!
  20. Let’s Give Thanks for a Year of Prosperity and Friendship 🤝
  21. 🍗 Feast, Enjoy, and Be Thankful – Happy Thanksgiving to You and Yours!
  22. Counting Our Blessings and Wishing You More – Have a Great Thanksgiving 🙏
  23. 🍂 May the Warmth of This Thanksgiving Fill Your Home with Joy.
  24. Grateful for Your Trust and Loyalty – Happy Thanksgiving from Us 🦃
  25. 🥧 From Pumpkin Pies to Warm Goodbyes – Have a Lovely Thanksgiving Day!
  26. Cheers to You on Thanksgiving: For Good Health, Happiness, and Success 🥂

These greetings are crafted to express gratitude and well wishes, enhancing your client relationships with a personal and festive touch.

2. Email List Generator

An effective email campaign starts with a solid list. Email List Builder makes it easy to compile a list from your existing contacts, ensuring your message reaches the right audience.To build a warm email list, why not start right at home with your existing Gmail contacts?

An email list builder can be a friendly assistant, helping you sift through your Gmail account or specific labels to lovingly craft a contact list from every email address you’ve interacted with.

Don’t worry if some contact details are missing in your emails; this app fills in the gaps by finding additional information online, like their employer, job title, and social media profiles. It even keeps track of the little things, like when they last opened your email. Here’s how to get it:

  1. Go to Email List Builder and install the extension.
  2. Click on the new contact card icon that you’ll find on the top of your Gmail inbox.
  3. You’ll be forwarded to a popup. Just click on the button that says “Create Spreadsheet with My Contacts.”
  4.  You’ll be prompted to select which emails you want cloudHQ to collect your email list from: all emails, emails from a specific time period, or emails in a particular Gmail label. This flexibility allows you to tailor your list to fit your exact needs.
  5. And finally, you’ll get your entire email list that you can now use in your email campaign for Black Friday. The email contact list will be created in your own Google Sheets account and saved there for you to access at any time.

3. Remove Bounced Email Addresses

Additionally, it’s crucial to maintain list hygiene by regularly updating and removing inactive subscribers, as high-quality lists have been shown to improve open rates by up to 20%. You can do this by:

  1. Install Export Emails to Sheets 
  2. Select the “all emails” box to start the wizard
  3. Select the “Save to” button on top
  4. Select the “Start wizard for export emails to Google Sheets…”
  5. Scroll down all the wizards and find the one that says “Find all bounced emails”
  6. Then start the export of all your bounced emails.
    By focusing on both the quantity and quality of your contacts, you can maximize the effectiveness of your email campaigns.

Black Friday TLDR;

As we wrap up this comprehensive guide to mastering Black Friday email marketing, let’s take a moment to reflect. From the intricate strategies and playful subject lines to the heartfelt Thanksgiving greetings, each element we’ve explored is a gear in the grand clockwork of successful email marketing. Apps like MailKing and Email List Builder aren’t just software; they’re your allies in this journey, empowering you to connect with your audience in a way that’s both personal and impactful.

Remember, the key to a successful campaign lies in the details – the personal touches, the timely sends, and the engaging content. With the insights and tools you’ve gathered here, you’re now equipped to turn your Black Friday campaigns into memorable experiences that not only drive sales but also forge stronger relationships with your clients. So, go ahead, unleash the power of your emails and watch as your Black Friday efforts translate into dazzling success.

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