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Email marketing is one of the best cost-effective ways to reach your customer with a return-on-investment of 4400%. Your email marketing campaign has an incredibly good chance at being successful if you follow standard practices and guidelines.
Certain unsafe email practices can affect your IP and domain reputation which can prevent you from landing in your customers’ inbox, however. The ISPs grant a score to the email senders, which defines where your email will land in your recipient’s inbox.
So, how do you make sure your scores are high, and your business email reputation doesn’t suffer? Let’s learn about unsafe email practices so you can be sure you aren’t jeopardizing your reputation and can fix email deliverability if needed.
6. Taking too Long to Interact with Subscribers
If a subscriber has subscribed to receive updates from you, they expect to see an email from you soon. Taking too long to send that first email can have an impact on your reputation.
Make a proper timeline for your email marketing and send out timely emails. Whether it is a newsletter or a marketing campaign, sending consistent emails can greatly help improve your email automation.
5. Content in the Email or Using Trigger Words
The content you create for the email is very important. Having too many images or using trigger words can lower your reputation.
It is best to avoid trigger words in the subject line to ensure it doesn’t get caught as spam. For instance: “S@LE!!!” or “Fr33” don’t do well.
Capitalized words, multiple punctuations, and the ever so popular “fr33” are easy words to avoid. Emails with such subject lines have extremely poor deliverability.
Adding terms like “RE:” or “FWD:” deliberately to an independent email, without correspondence beforehand, is meant to misguide readers in unethical and unsafe email practices that can also jeopardize your reputation.
4. Confirmed Opt-in
Most business owners use a single opt-in for subscribers. Although this is the right practice, confirmed opt-ins act as a boost and improve your deliverability.
A great place to start is with a healthy email list. There are numerous ways to do this, but the best way is to start in your own backyard. Did you know that you can create an email list with all of the email addresses in your Gmail inbox, or a Gmail label, smply by using an email list builder?
Once you have your beginner email list, you can easily end out a confirmation instantly after any new people subscribes. This action greatly improve your email deliverability and help grow your email list to reach more new people. Of course, now you have to keep sending timely emails to keep up a healthy email list.
3. Adding URL in Text, Instead of Hyperlinking
Shortening URLs is a common practice in spam emails, but did you know it affects your reputation? Many email senders also include URLs as text in the email body, which does not look aesthetically pleasing in your email. Instead, use hyperlinks to hide the URLs and make them look more visually pleasing.
This way, you improve your business reputation in all aspects. Use appropriate phrases for hyperlinking, which can also elevate your copy and your response to the CTAs.
2. Sending Too Many Emails
This one is a little obvious. Sending too many emails per week indicates that you could potentially be spamming people. This is one of the most basic unsafe email practices that can significantly impact your email deliverability and jeopardize your reputation.
As mentioned, an efficient timeline is the best practice for sending emails.
1. Hiding the Unsubscribe Button
It is SO important to have an unsubscribe button! Place your unsubscribe button clearly in a position that doesn’t require the reader to scroll around looking for it. If they wish to unsubscribe, it’s good for you to trim your list to create an amzing email list.
If you don’t include an unsubscribe button, people will report your email as spam, and your sender reputation will be severely damaged. Never damage your sender reputation simply to keep people from unsubscribing.
How to Send an Email Marketing Campaign
If you spend hours evaluating and executing email campaigns, you need MailKing. Available from cloudHQ, the email campaign manager can handle all of those tasks for you straight from your Gmail email.
MailKing also ensures higher open rates as well because it is not sent from an obscure server that sends lots of bulk email. Most online companies know these servers are used to send spam or large email campaigns, but sending right from your own email address ensures those companies to bypass the spam filter since it is coming as a personal email from you! It’s a lovely workaound.
After installing the app, sign into your Gmail account, click on the new ‘Campaigns’ button found in your Gmail inbox just below the “Compose” button.
You’ll get a popup to send either an email or text message campaign. Just select the one you want!
Please note that the text message campaign is only enabled for US or Canadian residents, but the email marketing campaigns are available for everyone, globally! There are freemium and also Premium accounts. Below is the popup you can find as you begin your campaign journey.
After clicking on the “New email campaign” option, you’ll get instant access to a range of thousands of email templates which are completely free to use, and professionally designed for you. Of course, you can also create your own email template from scratch with the online editor, or HTML editor as well.
Your emails are fully customizable via an easy to use drag and drop editor, and you can sub out any images for your own, or even use the royalty free stock images that we provide you with.
And more features that will make email campaign management quick, easy and result-driven. Create gorgeous email campaigns to increase leads.
Conclusion
In conclusion, your email reputation is an invaluable asset that directly impacts your brand’s credibility and future growth. Unsafe email practices, ranging from misleading subject lines to over-emailing, not only jeopardize your deliverability but also tarnish your business reputation. By adhering to ethical email practices and utilizing comprehensive tools like MailKing, you ensure your campaigns are not just reaching inboxes but are welcomed, read, and acted upon by your recipients. Aim for responsible and efficient email marketing to let your business reputation (and sales) soar!