Table of Contents
- Simple Yet Effective Small Business Email Marketing Tips for 2023
- How to Use MailKing, an Easy Email Marketing Software That Has It All
Email marketing is one of the most important marketing tools for small business owners, regardless of their industry. It can help them build better relationships with clients and a much more robust brand to help drive growth and conversions. Many small businesses fail to take advantage of email marketing because they assume it’s not for them, it is too expensive, or they believe it to be too complex to handle on their own.
Marketers have been known to cite email marketing as the most profitable type of online marketing with a return-on-investment of 4400%. These high returns aren’t just for big brands, but small businesses can benefit significantly from email marketing as well. To help you derive value from this type of digital marketing, we will detail email marketing tips for 2023 in this article, specially selected for small business owners.
Simple Yet Effective Small Business Email Marketing Tips for 2023
1. Ensure Your Emails Are Mobile-friendly
More than 50% of people in America read emails on their phones, which is why making your emails mobile-friendly must be your top priority. In 2023, you must update your email design and ensure it is adaptable to every user’s screen, whether they are using a tablet, mobile phone, or desktop computer.
Responsive emails improve user experience and ensure no customer has difficulty reading your emails. You can try different email templates for your email marketing needs to ensure your emails are well-designed, responsive, and engaging.
2. Prioritize Quality over Quantity
One of the top things you should prioritize for email marketing in 2023 is the quality of your emails. No customer likes to be bombarded with lots of emails, especially if they aren’t providing value to them.
Therefore, small businesses must focus on writing content for emails that makes subscribers want to read them. Your campaigns must align with customers’ expectations which is why it is a good idea to ask them what type of content they would like to receive when they sign up for your email list.
3. Segment Your Audience in Terms of Engagement
If you have repeat customers who engage with your emails, you need to take advantage and build brand loyalty to increase sales. The customer base that engages with your emails and actually takes action is deeply interested in your brand and business. When you cultivate these relationships, you will find a great way to drive these conversions cost-effectively.
4. Make Your Emails Accessible for Individuals with Cognitive and Visual Impairments
Accessible content is a must for marketers in 2023 who want to expand their customer base and cater their brand to everyone. Email accessibility ensures that individuals with visual or cognitive impairments can easily interact with your content and use screen readers or voice assistants.
There are various ways you can make your emails accessible. In your marketing emails, you can use legible fonts, short sentences, and concise content. By adding helpful descriptions in the ALT tags, you can help visually impaired individuals understand the context of any images present in the text. Lastly, the most crucial things you should keep in mind are your email’s colors, layout, and font, which should be as readable as possible.
5. Send Automated Emails
In case your small business hasn’t been reaching out to different customers with automated emails, 2023 is the year to make that happen. Automated emails can do wonders for your business if you want to engage customers and build lasting customer relationships.
You can send customers personalized automated emails based on products they have bought in the past or complementary items that relate to their recent purchases. You can even send automated re-engagement emails to clients who haven’t made a purchase with your brand in a while.
How to Use MailKing, an Easy Email Marketing Software That Has It All.
Now that you’ve read some of the most valuable email marketing tips for small businesses in 2023, you must feel ready to launch your email marketing strategy for 2023 and interact with your customers. To help step up your email marketing game, you can try MailKing, a reliable and easy to use email marketing software application by cloudHQ.
This is a solid email marketing software that is aimed to help small to medium sized businesses cut through the noise and get noticed. Enjoy this feature-rich app that is a best-of-breed email marketing software and text message marketing software. Take a look at the following 6 steps to get started.
1. Get Started
After installing the app, click on “Campaigns” in your Gmail.
2. Upload Your Email List
After you start a new email campaign, and name it, you’ll need to import an email list, or you can manually enter your email recipients’ email addresses.
*Tip: If you still don’t have an email list, and want to get one, we suggest trying another one of our services, Email List Builder, in order to collect all the emails in your Gmail (or Gmail label), and organize them into a Google Sheet for you to use as your email list.
3. Choose From a Template, or Create Your Own!
cloudHQ offers you thousands of free, professionally-designed email templates for you to choose from! Though you can also:
- Design your own email with our drag and drop editor, or our HTML editor
- Import an already existing email template from Mailchimp or Hubspot
A pop-up with a handy search bar will pop up so that you can find the perfect email template you want to customize and send.
4. Personalize Your Email
MailKing offers you thousands of free, professionally-designed email templates for you to choose from, or you can use our easy drag and drop editor to create your own!
5. Send and Check Analytics
After you’re done with the following:
- Writing a subject line
- Previewing your email
- Sending or scheduling your email
You can check its updated analytics to give you all the metrics you need like who opened the email, how many times they clicked on it, location, and much more!
6. Easy Follow Up Emails
Need to send a follow up email?
That’s easy! Just start the process over again, but this time, select to clone your email campaign. You’ll get a pop up asking you who you want to send your follow up email to.
Take a look at just a few of these impressive MailKing features.
- Higher open rates
- Send emails from your Gmail, not “firstname.lastname@example.org”
- Thousands of professionally designed email templates for you to select
- Intuitive drag and drop email design editor if you prefer to design your emails from scratch
- HTML design editor available too
- Import Mailchimp templates, or Hubspot templates
- Easily upload CSV file from Mailchimp, Yesware, Salesforce, Zoho and other CRMs
- Mail merge available from any of your spreadsheets
- Email list builder
- Track unlimited opens and clicks from your email campaigns
- Sequence and follow up email campaigns
- Personalize name, email, or other data
- Detailed email campaign analytics
- Text message campaigns (US & Canada only), with your own phone number if desired
- Send up to 2000 emails/day based on Gmail send limits, upgrade to Premium Plan to remove logo on the bottom
Level up your email and text marketing campaigns today!