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6 Free Real Estate Email Templates

6 Free Real Estate Email Templates

6 Free Real Estate Email Templates

As a real estate agent, you’ll inevitably encounter upset clients, buyers, sellers, investors, and more. This communication and back-and-forth often feel frustrating and discouraging and can leave you a little more than annoyed. However, free real estate email templates can cut down on this time, giving you the skeleton outline of what to say during these tricky situations.

Whether it’s a negative communication or you’re getting emails from clients that require a long, thoughtful response, email templates are a lifesaver when it comes to repetitive communication. Even the most basic email template can save you a ton of time and energy.

1. An Upset Client Email Template

Did you just get an email from a very angry client? Maybe they’re upset with a counteroffer, a house they wanted is going above the asking price, or their home isn’t selling as fast as they would love. Acknowledging the issue, explaining the logic of their problem, and then showing you’ll work as hard as needed to fix it is an easy way to calm this client down.

Here’s what to say:

“Hey [FIRST NAME],

I’m sorry you’re not happy with the seller’s counteroffer. [Acknowledge their pain]

We knew going into this it was a seller’s market; this house was highly desirable and in a great school district. [State logical reasons for the problem]

However, here’s what we can do: Return to them with a new offer if you’re comfortable with that. Or we can simply move on to the next home and focus on that specific neighborhood. [Go above and beyond to help]

I’m on your side!

Thanks,

Alan

2. An Honest Mistake Email Template

You’re human, and you’ll inevitably mess up! So it’s best to be upfront and straightforward when admitting and rectifying a mistake.

Here’s what to say:

“Hey [FIRST NAME],

I wanted to let you know I completely missed sending out the email about the open house. [Apologize]

I deeply apologize and want you to know it’s my top priority for next weekend. We’ll be opening first thing on Saturday morning, and I’ll be there all day. [Show urgent, immediate solution]

Let’s sell this house! [End on a positive note]

Thanks,

Alan

3. The Unrealistic Seller Email Template

You’re inevitably going to run into an unrealistic seller.

Here’s what to say:

“Hey [FIRST NAME],

Thanks for sending over that feedback. I know it’s tough with dogs and the kids to keep the home in show-worthy shape. [Sympathize]

However, here’s what we can do to get this home sold faster:

[Show immediate solutions]

Thanks,

Alan

4. The Setting Up Meetings Email Template

Setting up meetings and calls probably takes up the majority of your day.

Here’s what to say:

“Hey [FIRST NAME],

I’d love to talk more about listing your home! Do you want to chat more at Starbucks this Friday at 1 p.m.? [Show excitement and offer a specific time/date to meet]

Thanks,

Alan

5. The Open House Invite Email Template

You’re probably scheduling tons of open houses, and it’s important to get great attendance for each one.

“Hey [FIRST NAME],

We have an incredible open house this Saturday from 1 p.m. to 4 p.m. for 4404 Pine View Lane. [Give info]

[Showcase key features]

We’d love to see you there — let me know if you can make it!

Thanks,

Alan

6. The Cold Investor Email Template

Cold emails happen, and it’s important to showcase value and start a new relationship on a strong note.

“Hey [FIRST NAME],

Forgive the cold email, but I saw 4404 Pine View Lane go up for sale! I ran a comparison with five other similar properties. [Show initiative]

A few of them look like they have better numbers than the 4404 Pine View Lane deal. I’d be happy to run you through my findings this Friday at Starbucks at 1? [Offer to help]

Thanks,

Alan

Download Email Templates by cloudHQ

With free email templates, you can send personalized messages without spending tons of time and energy, making sure you’re responding as quickly as possible to clients. Email templates also help you craft messages on the go, look professional with consistent emails from your team, and ultimately generate more business.

Looking for specific real estate email templates? You can customize real estate templates with our feature-rich email templates editor in Email Templates by cloudHQ. With a drag-and-drop editor, a free library of pre-designed email templates, and the ability to send emails from your mobile phone, Email Templates by cloudHQ is the perfect tool for real estate agents.

Get free real estate email templates