Did you know that consumers in the US plan on spending about $6.9 billion on St. Patrick’s Day? This is a great opportunity for businesses to join in on the celebrations and get lucky by boosting sales through innovative marketing strategies. You are already behind if you are not brainstorming innovative ideas to reach customers and increase sales.
But don’t worry – with the right tools and techniques, you can design great campaigns. One way to stand out is to reach your target audience right in their inbox. If you want to make the most of the St. Patrick’s Day holiday, here are our top email marketing tips for St. Patrick’s Day.
1. Take Email Marketing to the Next Level with Cross-Platform Content
When you cross-promote your content, you expand your brand’s reach while reducing marketing expenses. To engage in cross-promotion, you need to publish content originally crafted for one marketing channel on channels where you already have a presence. Then base your St. Patrick’s Day email on the said blog post that you published specifically for the occasion. You’ll save time by sharing your content through multiple channels in the long run. It is also an excellent way to divert traffic to your website through email marketing.
2. Use Email Signature Generator
Have you ever considered the potential of your email signature as a marketing tool? If you answered “no,” you are in for a real treat. An email signature generator automates the process of creating well-designed email signatures. You can utilize the tool to incorporate elements like social media icons and banners in addition to your contact details.
Email signature generators allow you to quickly and easily make professional-looking digital contact information. You will make a good impression on your audience when you take the time and effort to design your emails professionally. Building this reputation is crucial while looking to expand one’s client base. Check out cloudHQ’s Free Email Signature Generator by cloudHQ here.
3. Add Winning CTAs
A call-to-action (CTA) is a button or link that prompts the readers to perform some desired task. Some examples of such actions are subscribing to a newsletter, buying something, checking out your website, or joining your service. Include a clear, engaging call to action in your email marketing efforts for St. Patrick’s Day to help boost engagement and revenue.
You can use an email signature generator to quickly modify your signature to reflect the various points in the sales process by adding CTAs. Recipients can continue their journey with your company using the links and icons provided.
4. Personalize Your St. Patrick’s Day Email
Add a personal touch to your email communications with customers to make your message more engaging. Address the recipient by their first name and provide relevant information about products they have previously purchased or their hobbies.
Add some leprechauns or pots of gold to your email to make it more appropriate for St. Patrick’s Day. Make sure the pictures you include enhance your argument rather than detract from it. Also, make sure to keep it brief and to the point. Remember that your customers are getting a lot of emails!
5. Send out a Newsletter in Honor of St. Patrick’s Day
A pushy sales approach isn’t necessary in all situations. Instead, consider boosting brand awareness through email newsletters. Delivering a newsletter that readers find interesting, useful, or entertaining increases the likelihood that they will click through and read the whole message. Moreover, it contributes to the company’s credibility as a leader in the industry.
6. Promote “Green” Initiatives
Consumers today are environmentally conscious. So, why not take the opportunity to talk about recognizing and emphasizing the importance of eco-friendly initiatives? Use your St. Patrick’s Day email to encourage your customers to go green.
With these lucky email marketing tips, you can create St. Patrick’s Day email campaigns that engage your customers and drive sales. Don’t forget to use an email signature generator to create powerful emails that may do wonders when it comes to connecting with your audience.
May the luck of the Irish be with you this St. Patrick’s Day!