Table of Contents
- Why Email Marketing Matters on Black Friday
- Go all in on catchy email design
- Embrace automation and alert shoppers
- Craft attention-grabbing subject lines
- Be direct and create a sense of urgency
- Schedule your email campaigns strategically
- Black Friday Email Examples: Inspiring Creativity
- Create Your Own Compelling Black Friday Emails
Black Friday and Cyber Monday are two of the biggest shopping events of the year, and as an ecommerce business owner, you don’t want to miss out on the opportunity to maximize your sales. One of the most effective ways to reach your customers and drive conversions during this time is through email marketing. In this article, we will explore the best Black Friday email examples and provide you with valuable insights and tips to create compelling and engaging email campaigns that will help you stand out from your competitors.
Why Email Marketing Matters on Black Friday
Email marketing remains one of the most powerful tools for driving sales and building customer relationships. According to McKinsey Research, 56% of consumers start their holiday shopping as early as October, and 55% of Americans are excited to shop and have savings ready to spend. With such high anticipation and readiness to buy, it’s crucial for small business owners to utilize sales, discounts, and promo codes to their advantage and give customers no reason to shop elsewhere.
However, with the average consumer’s email inbox overflowing with promotional messages, it is essential to find ways to stand out and grab their attention. By implementing the following best practices, you can create eye-catching email designs and compelling sales copy that will captivate your audience and drive them to take action.
1. Go all in on catchy email design
During the busy Black Friday season, visually appealing emails can make a significant impact on your conversion rates. Bright and bold templates are your best friends when it comes to sending messages at scale. To ensure your emails are easy to read across desktop, mobile, and tablet devices, use block-oriented layouts. This will ensure that your content is visually appealing and easily digestible.
Here are some design best practices to keep in mind:
- Use a 60/40 ratio:
Balance your email layout by using 60% text and 40% images to create a visually appealing and informative message.
- Display strong call-to-action buttons in a contrasting color:
Use bold and attention-grabbing call-to-action buttons that stand out from the rest of your email content.
- Keep fonts and sizes consistent:
Maintain consistency in font styles and sizes throughout your email to create a cohesive and professional look.
If you find it overwhelming to remember these design principles, you can take advantage of email templates specifically designed for Black Friday. Platforms like cloudHQ’s email templates offer pre-designed templates that are customizable to match your brand. You can easily create stunning email layouts without the need for extensive design skills.
2. Embrace automation and alert shoppers
Black Friday and Cyber Monday are fast-paced events, and manually sending out emails can be time-consuming and overwhelming. To streamline your email marketing efforts, embrace automation and set up email workflows that will alert shoppers before, during, and after the sales events.
By automating your email communication, you can ensure that your customers receive timely updates about your specific sales and deals. This allows them to plan their purchases and allocate their budgets accordingly. Email marketing automation tools like MailKing can help you schedule and drip out email campaigns, ensuring that your messages reach your customers at the right moment.
3. Craft attention-grabbing subject lines
Subject lines play a crucial role in determining whether your emails get opened or end up in the dreaded spam folder. To capture your subscribers’ attention, it’s important to create subject lines that are anything but boring. A well-crafted subject line can instantly hook your audience and entice them to open your email.
If you’re unsure where to start, you can find inspiration from various online resources that provide collections of Black Friday email subject lines. These resources can help you generate ideas and create subject lines that are engaging and enticing.
“Don’t miss out on our biggest Black Friday deals yet!“
4. Be direct and create a sense of urgency
With the limited attention span of consumers during the Black Friday sales frenzy, it’s essential to be direct and create a sense of urgency in your emails. According to research, only around 20% of your email audience will convert into a paid purchase on Black Friday. Therefore, it’s crucial to make every email count and provide a clear call-to-action that encourages immediate action.
Use concise and persuasive language to communicate the value of your offers and highlight the limited time availability. Phrases like “Limited stock,” “Offer ends tonight,” or “Don’t miss out!” can create a sense of urgency and drive customers to make a purchase.
5. Schedule your email campaigns strategically
Timing is everything when it comes to running successful email marketing campaigns during Black Friday. To ensure maximum visibility and engagement, carefully plan and schedule your email sends. Here is a suggested timeline for sending your emails:
- 1 week before Black Friday: Send a warm-up email to create anticipation and let your subscribers know what to expect.
- Day before Black Friday: Remind your subscribers about the upcoming sales event and tease some of your best deals.
- Black Friday: Send multiple emails throughout the day to highlight different offers and drive immediate action.
- Small Business Saturday: Promote shopping at entrepreneur-owned businesses and highlight exclusive deals available on this day.
- Cyber Monday: Send additional emails to capitalize on the continued excitement and extend your sales event.
It’s important to note that the timing of your email campaigns may vary depending on your target audience and industry. Analyzing Black Friday email statistics and understanding your customers’ behaviors can help you determine the optimal sending times for your campaigns.
Black Friday Email Examples: Inspiring Creativity
Now that we’ve covered the best practices for Black Friday email marketing, let’s take a look at some inspiring examples to spark your creativity. These examples demonstrate different approaches and strategies that can help you create effective and engaging Black Friday email campaigns.
Example 1: The FOMO and Psychology Technique
TradingView, a stock market charting service brand, effectively utilizes psychological principles to create a sense of urgency and exclusivity in their Black Friday email. By emphasizing phrases like “ends soon” and “slipping away,” they tap into the fear of missing out (FOMO) and create a sense of urgency. The email directs the reader’s attention to the most important message: claim discount. This combination of psychological triggers and clear communication makes this email a powerful tool for driving conversions.
Example 2: Get Simple with It
Alieva, an upscale women’s fashion brand, showcases a visually appealing and inspirational Black Friday email. The vibrant colors, catchy design, and minimalistic copy instantly communicate the main idea: a 30% off everything deal. This email demonstrates the power of simplicity and visual impact in capturing the reader’s attention and driving them to take action.
Example 3: Personalization and Simplicity
Daily Om, an online health and wellness company, differentiates itself by focusing on simplicity and personalization in their Black Friday email. The email offers a select number of online courses for only $4 each. DailyOm creates a connection with their specific audience with their specific audience by using heartfelt images and messaging tailored to people who are interested in personal growth. This personalized approach makes the email stand out and resonate with their target customers.
Example 4: Highlights Bestsellers
Inez, a footwear brand, highlights their bestsellers in their Black Friday email. By showcasing the most popular and beloved products, Inez effectively captures the attention of their subscribers and increases the likelihood of conversions. This email demonstrates the importance of featuring your top-selling items to attract customers and drive sales.
These examples provide valuable insights into different strategies and approaches you can adopt in your Black Friday email campaigns. Remember, the key is to find inspiration from these examples and adapt them to your brand’s unique style and offerings.
Create Your Own Compelling Black Friday Emails
Now that you have a better understanding of the best practices and inspiring examples, it’s time to put your knowledge into action and create your own compelling Black Friday email campaigns. To help you get started, we’ve prepared three email templates with suggested Black Friday copy:
Template 1: The Minimal, Bold Black Friday Email Template
- 50% off
- Black Friday Sale
- Shop now
- [CTA/button]: Learn More
- Offer ends Monday 11:59 PM
Template 2: The Simple, No-Fuss Black Friday Email Template
- Make your Black Friday memorable.
- We’re giving away FREE SHIPPING on absolutely EVERYTHING.
- No matter what.
- But the more you buy, the more you save.
- Shop now
- [CTA/button]: Get Started
- Offer ends Monday 11:59 PM EST
Template 3: The Product-Focused Black Friday Email Template
- Shop our Black Friday Sale
- [CTA/button]: Explore Deals
- Offer Ends Monday 11:59 PM EST
Remember to customize these templates with your brand’s colors, fonts, and logo to maintain consistency and reinforce your brand identity. Additionally, consider segmenting your email list and tailoring your product offerings to specific customer groups based on their preferences and past purchases.
Black Friday and Cyber Monday present significant opportunities for ecommerce businesses to boost sales and engage with customers. By implementing the best practices discussed in this article and drawing inspiration from the best Black Friday email examples, you can create compelling and effective email campaigns that will drive conversions and help you stand out from your competitors.
Remember to focus on catchy email designs, embrace automation, create attention-grabbing subject lines, be direct with your messaging, and strategically schedule your email campaigns. By following these guidelines and leveraging the power of email marketing, you can make this Black Friday your most successful one yet.
Start crafting your Black Friday email campaigns today, and watch as your sales skyrocket during this exciting shopping season. Happy selling, and Happy Black Friday!