Black Friday Email Statistics [2022]

 

It’s that time of year again! The holidays always puts a big smile on our faces and helps us cozy up on the sofa surrounded by family and our favorite friends. This is also a time of year that lends us an incredibly good opportunity to send successful email marketing campaigns, especially when executed well.

You can see considerable sales resulting from a Black Friday sale. It can be so abundant, that it can provide for everyone’s gifts – including your own – with more to spare for the entire year! Before getting started, let’s take a quick look at last year’s statistics for guidance.

This infographic breaks down the mission-critical numbers that is a “must-know” for anyone running a sale during the holiday season.

Holiday Sale Statistics

55% of us are expecting to shop on Black Friday and Cyber Monday in 2022, and consumerism is at an all-time high compared to any other time through the year. This means that, right now, retailers have an opportunity unlike any other to launch an effective Black Friday sale. Let’s take a look at how big those numbers are.

How Much Does Black Friday Generate?

Adobe reported online sales during the 2021 holiday season at $204.5 billion. While Black Friday and Cyber Monday combined are predicted to generate over $10 billion in brick and mortar sales, for a total of $214.5 billion.

Black Friday Email Statistics

• 6.6 billion emails were sent on Black Friday between 3-9PST
• 7 billion emails were sent on Cyber Monday between 3-9PST
• 6.5 billion emails were sent on Thanksgiving (best time unknown)

Make sure that you’re getting a piece of the action, and start sending your email campaign with MailKing today.

If you’re looking for a Black Friday best practices email guide, take a look at this blog, and a step by step guide to use MailKing is here.