How many Black Friday sale emails are you planning to send out this year? If you’re like the average business, you’ll be sending multiple emails from Thanksgiving through Cyber Monday. In 2021, there were just over 116.5 million emails sent on Black Friday, and 106 million sent out on Cyber Monday.

2 Black Friday Email Marketing Tips

1. Generate a warm email list from scratch.

If you’re panicking you don’t have a warm, engaged email list already, don’t worry. Email List Builder from cloudHQ helps you build a list in a few minutes, turning any Gmail address that’s in your Gmail account into an organized Google Sheet that you can import into an email marketing software app.

2. Send marketing emails for Black Friday.

Consumers are primed to receive sales and discounts via email, and with an email marketing provider like MailKing, you can also reach your audience through text messages as well.

50 Black Friday Subject Lines to Boost Open Rates

1. It’s here, it’s here! We can’t believe it either!
2. 30% off EVERYTHING and FREE SHIPPING! SHOP SALES NOW!
3. The best sales on the Internet are finally here…
4. 25% off kids, 30% off toys, and free shipping!
5. Santa was good to us this year…sho now!
6. Hourly discounts today! Three hours left for 40% off!
7. These are the best deals you’ve been waiting for!
8. No minimum spend today…happy Black Friday from us!
9. 50% off sitewide! Free shipping on every order!
10. Today Only – The Best Deals All Year Are Here!
11. Buy 1, Get 1 Free! Today and today only!
12. Last Call on Black Friday! Use This Link Now!
13. Almost over…only a few hours left to shop!
14. Don’t wait until 2023! These deals won’t last long!
15. OMG FOMO on Black Friday… don’t let it happen!
16. ACT NOW! Only 12 hours left to shop deals!
17. Discounts, sales, and deals…oh my! The best gifts!
18. So many gifts, so little time. Don’t miss out!
19. Stop what you’re doing and open this email now!
20. There’s a few hours left on our countdown timer…
21. We’re down to the wire! Shop Black Friday sales!
22. These are the best deals on the Internet today!
23. Tick tock, the clock is ticking on Black Friday!
24. Act now or you’ll regret it! Shop sales today!
25. Once-in-a-year 50% off sitewide now!
26. ABSOLUTELY EVERYTHING IS ON SALE! Plus free shipping over $50!
27. Don’t miss out – enjoy 40% off on us today!
28. Our holiday gift to you – free shipping on everything!
29. Starts Now: 50% off sitewide and free shipping!
30. BFCM Deals Enclosed! Open up right away to access!
31. Gifts on gifts on gifts! Shop for everyone today!
32. Getting shopping done before December?! Yes please! Shop today!
33. Sales that are only good for today… don’t forget!
34. Oops, did you leave something behind? Here’s 50% off!
35. Your shopping cart looks empty – how about 30% off?
36. You didn’t think we’d let you get away easy…
37. Your family wants these gifts! Buy them today only!
38. The only way to check off your holiday list!
39. Today only! The best deals of the entire season!
40. Make your list with major savings today only!
41. Black Friday means major sales – open up for savings!
42. We were too excited to sleep – it’s Black Friday!
43. Don’t forget to get something for yourself – 50% off!
44. What says “Black Friday” better than 50% off sitewide!?
45. You waited all year long for these amazing deals!
46. You were good this year… buy something for yourself!
47. The only place on the Internet 70% off everything!
48. Spin the wheel to get your savings – shop today!
49. Your inbox is full…but open up this email!
50. Woohoo, it’s time! Grab all your holiday gifts here!

50 Pre-Black Friday Subject Lines to Generate Buzz

1. What Is Happening This Friday…Ready for Big Sales?
2. The countdown is on…only 1, 2, 3 days!
3. Who are you shopping for on Friday? Get ready!
4. 25%, 30%, or 40% off…what sounds good to you?
5. Is your wallet ready? We start in 3 days!
6. ALERT, ALERT! Black Friday sales start so, so soon!
7. Want a sneak peek of Black Friday sales? Open!
8. It’s that time of year; something BIG is coming!
9. Mom, dad, grandma, sister…who needs a gift still?
10. Early Bird Gets the Worm…Shop Before Everyone Else!
11. Ooh, you’re early! Open for a sales sneak peek!
12. 3, 2, 1… we’re counting down! How about you?
13. Hurry! Get 30% off Before Black Friday Even Starts!
14. Thanks For Being Loyal… Here’s an Extra 10% Off!
15. Early Access For You Only – We Appreciate Your Loyalty!
16. Enjoy 40% off in a few days… who’s ready?
17. Ring, ring, ring!! Major sales start in 2 days!
18. Don’t get caught by surprise – here’s a sneak peek!
19. Even though it’s Wednesday, get 25% off early access!
20. Shop our Black Friday collection earlier than everyone else!
21. Shhh, don’t tell the others! Access for only you!
22. Ready for 30% off and free shipping on Friday?!
23. You asked, and we listened…shop Black Friday early today!
24. You’ll never believe what’s coming…stay tuned for sales!
25. An exclusive invitation just for you…SHOP EARLY NOW!
26. Grab 40% Off, Free Shipping, and a Gift…Early!
27. Sound the alarm. It’s almost here! Shop Early Access!
28. 25% Off Early Black Friday Access! Grab It Now!
29. Early is always better – a sneak peek for you here!
30. Now T-minus 24 hours…how was your Thanksgiving holiday?
31. Deals like this won’t last…shop early and fast!
32. Don’t walk…run for free shipping and a gift!
33. A gift from us to you – shop early access!
34. 30% Off Toys For The Next 24 Hours Today!
35. Countdown with us! 3, 2, 1… It’s Black Friday!
36. Free Shipping Only For 2 More Hours! Shop Now!
37. How does an extra 35% off for shopping sound?
38. Whatever you buy… we’ll match it with a charity donation!
39. Deep discounts on jackets, sweaters, and scarves! Shop Now!
40. Take advantage of early sales! What do you need?
41. Grab gifts for the whole family before they wake…
42. We’re scared you’re going to miss out! Shop early!
43. Our favorite deals are only for you…pre-sale!
44. Shop the special holiday collection for 25% off today only!
45. A special sale for Thanksgiving Day…40% off today!
46. You’re at the front of the line! Shop early!
47. Free returns and free shipping…get it early today!
48. Free 2-day shipping before Black Friday! Early access now!
49. 50% off select women’s and men’s apparel! Shop today!
50. Nope, we’re not kidding. An early deal for you!

50 Cyber Monday Subject Lines to Drive Sales

1. Is it too late for Cyber Monday? Absolutely not!
2. Better late than never… Shop Cyber Monday today only!
3. Seriously these deals are going away soon – shop today!
4. Surprise, there’s still more! Enjoy 30% off today only!
5. Finish up your holiday shopping today! Shop Cyber Monday!
6. Definitely no Monday blues here… 40% off today!
7. Omg, it’s Cyber Monday! Shop even more sales today!
8. You thought it was over… 30% off everything sitewide!
9. We’re still shopping… Are you? Grab 60% off everything!
10. 25% off everything and free shipping only for today!
11. Spend more, save more! Buy one get one free!
12. Get ready, Cyber Monday frenzy is only for today!
13. We saved the best for last – 60% off everything!
14. It starts now! Cyber Monday exclusive sales are here!
15. Even bigger and better than last year… Shop quick!
16. Everything is going really fast… Add to cart now!
17. Unbelievable deals and free shipping… What could be better!?
18. Cyber Monday is open for you in two hours!
19. Get a headstart on Cyber Monday – shop early!
20. We won’t have deals this good until next year…
21. Maybe the late bird gets the worm – Cyber Monday!
22. Surprise! A gift from us to you – 25% off!
23. Black Friday was fun, but there’s even more left!
24. We’re breaking the Internet with these Cyber Monday deals!
25. We dare you to find better savings… Today only!
26. These are rockstar deals waiting for you… Shop now!
27. Last chance for real this time… Don’t miss out!
28. We’ve been saving this for you and you only…
29. Did you think we were done?! 70% off everything!
30. We’re here for online shopping in our PJs today!
31. What’s better than our previous sales!? Cyber Monday deals!
32. Shop Cyber Monday before it’s gone forever! Free shipping!
33. Wake up, wake up! It’s finally Cyber Monday today!
34. Even better than Black Friday – shop 40% off everything!
35. FOMO is real… don’t miss out on Cyber Monday!
36. Getting your shopping done before December?! Count us in!
37. Use code “CYBER” to unlock something super special today!
38. How does free shipping sound?! Use code “FREE SHIP!”
39. You need gifts in time for the holidays, right?
40. Make sure your presents arrive on time – order today!
41. Our absolute biggest online sale ever – it’s that good!!
42. We’re not kidding, this is it! Shop Cyber Monday
43. All the sales end after today – don’t miss out!
44. We’re so excited we couldn’t wait – shop early access!
45. 24 hours left, and then it’s seriously gone forever!
46. You are so close to missing 40% off everything!!!
47. What did you leave in your cart? Checkout now!
48. Oh wow… 50% off everything! Only for 24 hours!
49. Must haves for Cyber Monday are only available today!
50. 1, 2, 3…shop! The best deals are disappearing!

Create Your Email List in Minutes, and Send Your Email Campaign with Automation Software

For this busy Black Friday, use the above subject lines to generate buzz, boost open rates, and drive more sales. Use MailKing to organize all your email and text campaigns, and don’t be afraid to take this opportunity to build your email list from scratch.