cloudHQ

Helping your productivity, 1 click at a time.

  • LinkedIn
  • Facebook
  • Twitter
Log in Sign up
MENUMENU
  • Home
  • Featured Apps
    • Export Emails to Google Sheets
    • Export Emails to Google Docs
    • Gmail Email Templates
    • Save Emails To PDF
    • Multi Email Forward
    • Email Campaigns and Mail Merge
  • Productivity
    • Auto Follow Up for Gmail
    • AutoBCC for Gmail
    • Email Signature Generator
    • Free Email Tracker
    • Free HTML Editor for Gmail
    • Free Screencast recording for Gmail
    • Gmail Label and Email Sharing
    • Gmail Phone
    • Gmail Screenshot
    • Gmail SMS Text Alerts
  • Google Workspace
    • Gmail
    • Google Apps
    • Google Docs
    • Google Sheets
    • Google Slides
    • Google Drive
    • Google Shared Drives
    • Google Contacts
  • Categories
    • Artificial Intelligence
    • Cloud Computing
    • Dropbox
    • Education
    • Egnyte
    • Google Chrome Web Store
    • More ...

E-E-A-T: Experience, Expertise, Authority, Trustworthiness. Google’s New Search Guidelines, Explained.

Back in the day, you could pop up on Google search results with little to no effort. To rank well today, you must nurture your brand and ensure it offers real value for target consumers.

While your online stores mostly depend on it, the search engine giant doesn’t owe you a living. If there is better and more authoritative content or services offering better services or products, Google will redirect more traffic their way. It comes to such a decision using Quality Rater Guidelines, specifically E-A-T (Expertise, Authority, and Trustworthiness) which was later updated with an extra ‘E.’

What Is E-E-A-T?

Google uses its E-A-T guidelines to determine whether certain content can prove valuable to readers and, thus, should rank well. It was introduced in 2014 as part of their Search Quality Guidelines to assess the expertise, authoritativeness, and trustworthiness of online content on behalf of searchers.

The document is updated regularly, and in the last update, Google added an extra ‘E’, turning E-A-T to E-E-A-T as it added ‘Experience.’ In other words, now Google also evaluates if the content creator has first-hand experience in the topics they write on and share. For example, if someone writes a review on a recipe, the search engine can determine if they have used it to cook the dish.

Here is a breakdown of the original E-A-T acronym:

Expertise

To be considered an expert, an individual has to be skillful AND knowledgeable in their choice of profession or hobby. Knowledge alone does not give them the practical skills to compel Google to flood their websites with traffic.

To attract that traffic, you must communicate your practical knowledge in an appealing and engaging manner. In other words, not only should you be knowledgeable, but you should also know what your audience wants and how they want to consume it.

For example, back in the day, a search query such as ‘how can I improve my blog’s ranking’ would usually get stock results like ‘write content your readers love.’ Simple answers no longer cut it since they lack an ‘expert’ element.

To find out what that means for you:

  • Determine what your target audience is searching for but don’t just meet their needs; exceed them. A simple keyword search can help.
  • Understand the ‘searcher intent’ behind the keywords they use. It will help you narrow down your keyword research.
  • Understand the stages searchers are in their customer journey or as individuals trying to enter your industry.

Authority

Becoming an expert is just the beginning. The next step is to become an authority on the subjects you are writing on. How do you know when you have become one? When experts who share your passion and influencers cite information from your website or blog or when they name you as their main source of reference.

Some of the KPIs that determine authoritativeness include the following:

  • Content that contains links from authoritative and relevant online sources rank well on search result rankings and can improve your domain authority. In other words, websites that already have authority in the space you are working in should recommend you, and the best way to do that is with links. Call it a personal recommendation or homage an expert pays another.
  • Your online reputation will receive a boost if your name is mentioned in online news pieces. So also work for ‘mentions.’
  • Your content should be shared widely, which means it should also have sufficient social shares. The shares will improve authority.

Trustworthiness

Expertise and authority alone cannot give you a noticeable boost in rankings. Your target readers must trust you enough to read till the end or wait long enough for your videos to end. Some of the ways you can improve your trustworthiness include the following:

  • Ensuring readers have a clear way to contact you.
  • Adding a physical location of your office, store, etc., on your site.
  • Maintain a Terms and Conditions page which is accessible to users.
  • Securing your site domain. Correct HTTPS protects user data from third-party entities such as hackers.
  • Maintaining a privacy policy which is easily accessible from the site. Users who know that their personal information (such as their names, contact info, credit card info, etc.) is safe with you will be willing to return and recommend you to others.

By following E-E-A-T guidelines, you can make yourself a true authority in your domain, experience steady traffic, and increase your revenue. Since you will need to remain up to date on the latest info in your niche, Google Alerts should be part of your strategy.

Organize All Alerts with Google Alerts to Sheets

Once you set up Google Alerts, your inbox will start filling up with links to mentions. Those will remain hidden in your inbox as they pile up. If you want to create a weekly or monthly report that shows all mentions of your name or brand, export all of those emails to Google Sheets using Export Emails to Sheets from cloudHQ.

Posted On: 3/14/2023By: Naomi Assaraf

Filed Under: Google Sheets Tagged With: google search guidelines

View AMP version

Footer

cloudHQ Backup, Migration & Sync
cloudHQ Backup, Migration & Sync product can sync, back up, copy, migrate, convert, and replicates data between different cloud service providers.
GET STARTED
cloudHQ Apps

We all hate email, but still, spend most of our day there. Because of that, we created over 60 Gmail productivity tools to help keep you be productive in the email.
All cloudHQ Apps
Contact Us
  • Contact
  • Terms Of Service
  • Privacy
  • Security
  • Table of Content
Subscribe
©2025 cloudHQ - All Rights Reserved.

Categories

  • Amazon S3 (5)
  • Artificial Intelligence (33)
  • Auto Follow Up for Gmail (1)
  • Cloud Computing (213)
  • cloudHQ Apps (431)
    • Attach and Embed YouTube Video in Gmail (2)
    • Auto Follow Up for Gmail (6)
    • auto gmail follow up (4)
    • AutoBCC for Gmail (8)
    • chatgpt for Gmail (13)
    • ChatGPT for Google (1)
    • ChatGPT Sidebar (2)
    • Convert Google Docs To Gmail Drafts (1)
    • Display Email Time by cloudHQ (1)
    • Email List Builder (20)
    • Email Privacy Protector: Is My Email Tracked? (4)
    • Email Reply Status (1)
    • Email Sender Icons (1)
    • Email Signature Generator (19)
    • Email Templates for Outlook and Gmail (9)
    • Email Tracking Blocker (2)
    • Email Zoom text Reader (2)
    • Export Emails to Google Docs (7)
    • Export Emails to Google Sheets (55)
    • Formatted Email Subject Lines (4)
    • Free Email Tracker (20)
    • Free HTML Editor for Gmail (3)
    • Free Mail Tracker (5)
    • Free Pause Gmail (4)
    • Free Screencast recording for Gmail (11)
    • Get My Receipts (1)
    • Gmail Auto Label (4)
    • Gmail Button (5)
    • Gmail Conversation Thread Reversal (1)
      • Gmail conversation view (1)
    • Gmail Copilot (8)
    • Gmail Email Links (3)
    • Gmail Email Templates (89)
    • Gmail Free Online Polls & Surveys by cloudHQ (4)
    • Gmail Inbox Zero (1)
    • Gmail Label and Email Sharing (25)
    • Gmail Message Preview (1)
    • Gmail Notes (3)
    • Gmail Phone (2)
    • Gmail Screenshot (13)
    • Gmail SMS Text Alerts (12)
    • gmail snippets (2)
    • Gmail Tables (3)
    • Gmail Tabs (5)
    • Gmail Time Tracker (3)
    • Gmail URL Link Preview (5)
    • Gmail Web Clipper (1)
    • Google Docs Templates (15)
    • Google Forms Templates (2)
    • Google Slides Theme Templates (1)
    • Happy Mother's Day Cards (5)
    • Highlight Emails in Gmail (1)
    • Hubspot Templates in Gmail (1)
    • MailKing Email Campaigns and Mail Merge (65)
    • mailking: send mass text from email text message SMS marketing campaigns (16)
    • mailto: (1)
    • meeting scheduler (32)
    • Multi Email Forward (7)
    • Multi Email Forward for Gmail (21)
    • Resize Gmail Sidebar (2)
    • save and backup my emails (1)
    • Save Emails To Box (2)
    • Save Emails To Dropbox (3)
    • Save Emails To Egnyte (3)
    • Save Emails To Google Drive (8)
    • Save Emails To OneDrive (2)
    • Save Emails To OneDrive Business (2)
    • Save Emails To OneNote (2)
    • Save Emails To PDF (43)
    • Save Emails To Salesforce (3)
    • Save Emails To SharePoint (6)
    • Save My Email (1)
    • Save My Emails (3)
    • Send Your Email to SMS (text) (6)
    • Share & Attach Files In Gmail (2)
    • Simple email view (4)
    • Sort Gmail inbox by (5)
    • Sync Google Drive With Dropbox (3)
    • Sync Salesforce Contacts To Google (2)
    • Tiny Sketchbook (3)
    • Unique URL Links for Email Conversations (4)
    • Valentines Day (2)
    • Video Email (9)
  • cybersecurity (1)
  • Dropbox (73)
  • Education (7)
  • Egnyte (9)
  • Email Templates Gmail (4)
  • Email Templates Outlook (4)
  • Google Chrome Web Store (4)
  • Google Sheets Templates (3)
  • Google Workspace (194)
    • Gmail (68)
    • Google AI (3)
    • Google Apps (40)
    • Google Contacts (1)
    • Google Docs (56)
    • Google Drive (73)
    • Google Shared Drives (1)
    • Google Sheets (17)
    • Google Slides (9)
  • Happy Easter Cards (1)
  • HTML editor for Google Drive (1)
  • Microsoft 365 (3)
  • microsoft sharepoint (2)
  • Mobile Text Alerts for Gmail (1)
  • Outlook Email Templates (4)
  • Productivity (1)
  • technology (1)
  • Text Editor for Google Drive (1)