Today, Google revealed significant updates to its Search tool, introducing generative AI capabilities to provide more comprehensive and precise responses to user queries, in what is considered one of the most impactful changes to the product in recent years.

Starting today, the company will begin implementing its generative AI updates for US users, with plans to reach over a billion people globally by the end of this year.

During Google’s I/O developer conference, an announcement was made about the new Search interface called AI Overview. This feature offers a concise answer, generated by AI, for search queries and also includes a list of links to the referenced sources.

According to Google, they are currently developing a new update for Search Labs that will enhance the platform’s ability to provide solutions to more intricate inquiries. This feature will allow users to test upcoming capabilities and easily find a yoga or Pilates studio in Boston that offers new member discounts, along with its distance from Beacon Hill, without having to conduct multiple searches. Additionally, it will enable users to search for group meal plans and create a vacation itinerary without any hassle.

A new feature will be added to Search Labs, allowing users to utilize a video as a search trigger for their searches.

One instance given by the company illustrates that a user encountering an issue with a record player arm could record a video of the problem. Then, through the use of Search, an AI Overview would be provided to explain the malfunction and offer solutions.

However, do not anticipate the immediate availability of this multi-step or video search. According to Google, it will be introduced to their Search Labs in the near future and will initially only cater to English queries in the United States.

Google has recently introduced new generative AI features that allow for a multistep search, as shown in the image provided by Google.

AI Overview has been a valuable addition to my Search experience. It has aided me in finding information on topics ranging from obscure 1990s video games to proper treatment for foot injuries.

Google’s initiative to promote generative AI throughout its vast range of services, such as Android, YouTube, Gmail, and others, includes all of these functions.

According to Statcounter’s data on search engine market share, Google has established itself as the dominant player with a 91% control, surpassing Microsoft’s Bing which holds only about 4% of the market.

In terms of advertising revenue, a significant portion of Google’s earnings can be attributed to its Search platform. Therefore, any modifications made to its algorithm could potentially affect how much advertisers are willing to spend. As of 2023, the Search and other divisions of Google contributed $175 billion to the overall $307 billion in revenue.

The company is facing heightened competition from Amazon, as the online giant’s advertising revenue saw a significant increase of 24% in 2023, rising from $38 billion to $47 billion compared to the previous year.

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