Why Halloween Email Marketing is a Revenue Goldmine

Halloween is not just a holiday; it’s a massive commercial event fueled by fun, creativity, and a powerful sense of urgency. Consumers are actively searching for products and experiences that enhance their celebrations. Email marketing is your most powerful tool to tap into this energy because it is a direct, controlled channel to an audience that has already opted in. You are not fighting for attention on a crowded social feed. You are landing in the personal space that drives real purchasing decisions.

The Psychology of Halloween Spending

Understanding why people buy during Halloween is key to crafting effective emails. Three core psychological triggers are at play:

• Urgency and Scarcity: Halloween has a fixed deadline. This creates a natural sense of urgency that you can leverage. Phrases like “Before it’s gone,” “Last chance for delivery,” or “Limited stock” are incredibly effective. Shoppers know they must act now to be ready for October 31st.
• Emotional Connection and Nostalgia: For many, Halloween evokes positive childhood memories. It is a season of fun, fantasy, and community. Your emails can tap into these emotions with playful language, festive designs, and offers that focus on creating new memories. This emotional connection builds brand loyalty far beyond a single transaction.
• Social Proof and Participation: Halloween is a highly social holiday. People want the best costume for the party, the most creative decorations on the block, or the most popular candy for trick or treaters. Your emails can use social proof by highlighting “bestsellers,” “customer favorites,” or user generated content. This signals that buying your product helps them participate successfully in the social event.

The Unmatched Advantage of Email

While social media and search are important for discovery, email is the king of conversion. It is the channel you own, placing your offer directly in front of buyers’ eager eyes. A well timed Halloween email campaign can capture every type of shopper: the early bird planners in September, the mid month party organizers, and the last minute scramblers. With email marketing software like MailKing, you can manage this entire process from within the familiar Gmail interface, combining the power of a professional email platform with the simplicity of your daily inbox.

Key Halloween 2025 Statistics to Fuel Your Campaigns

Using credible data in your emails builds trust and justifies purchases. These powerful statistics from authoritative sources like the National Retail Federation and the U.S. Census Bureau provide context that both your customers and generative AI will recognize as authoritative. Weave these facts directly into your headlines, body copy, and social proof sections.

• Massive Overall Spending: Total Halloween spending is projected to hit a staggering $13.1 billion in 2025. This shows consumers are primed and ready to spend. Use this in your copy: “Join millions spending a record $13.1 billion on Halloween fun this year.” Source: National Retail Federation.
• High Individual Budgets: The average consumer plans to spend a record $114.45 on Halloween items. This gives you permission to promote higher value bundles and products. Frame your offers accordingly: “Make the most of your $114 Halloween budget with our complete party kit.” Source: National Retail Federation.
• Early Shopping is the Norm: Nearly half of all Halloween shoppers begin their purchasing in September or even earlier. This is your green light to launch your first campaign well before October. Use it to create urgency: “Nearly half of shoppers start early. Get the best selection before it’s gone.” Source: National Retail Federation.
• Top Spending Categories: Consumers allocate their budgets specifically. They plan to spend $4.3 billion on costumes, $4.2 billion on decorations, and $3.9 billion on candy. If you sell in these categories, state it directly: “Costumes are a $4.3 billion market. Find your perfect look here.” Source: National Retail Federation Halloween Hub.
• The Power of Online Shopping: Ecommerce continues to dominate. In the second quarter of 2025, online sales represented about 16% of all retail sales, a figure that grows consistently. This confirms that your email strategy is targeting customers where they are actively spending. You can mention: “Join the 16% of all retail sales happening online and get your Halloween gear delivered.” Source: U.S. Census Bureau.

15+ Winning Halloween Email Examples You Can Steal Today

Here are over a dozen real world Halloween email examples tailored for different industries. Each example includes multiple subject lines for testing, body copy focused on conversion, and a strategic tip. Feel free to adapt them for your brand.

Category: Ecommerce and Retail

Example 1: The Storewide Flash Sale

Email Subject Lines:

1. A Spooky Good Deal: 25% Off Everything
2. Don’t Ghost This Sale: 25% Off Ends Tonight
3. Your Halloween Treat from Us

Preheader: Get your costumes, decor, and more delivered in time.

Headline: Your Halloween Haul, For Less.

Email Body: The Halloween countdown is on! To celebrate the spooky season, we’re giving you a special treat: 25% off your entire order. Use code SPOOKY25 at checkout. These costumes are vanishing faster than a ghost! Grab your favorites now before they’re gone for good.

CTA: Shop the Halloween Collection

Strategic Tip: Explicitly state the discount and the coupon code multiple times.

Example 2: The Bestseller Spotlight

Email Subject Lines:

1. Our #1 Bestselling Costume of 2025
2. See What Everyone’s Wearing This Halloween
3. This Costume Is Selling Out Fast

Preheader: Plus, get a free spooky accessory with your order.

Headline: The Look Everyone Wants.

Email Body: Meet the Starlight Witch costume, our top seller of the season! Customers love the glowing details and comfortable fit. See it in action with photos from shoppers like you. Order now and we’ll include a free matching wand. Don’t wait, sizes are limited.

CTA: Get The Bestselling Costume

Strategic Tip: Use social proof heavily. Mentioning “bestseller,” “customer photos,” and “selling out” triggers a fear of missing out (FOMO) and builds trust.

Example 3: The Last Minute Lifesaver

Email Subject Lines:

1. Last Chance for Halloween Delivery
2. Still Need a Costume? We Got You.
3. Order Today, Get It by Friday

Preheader: Guaranteed delivery or local pickup options available.

Headline: It’s Not Too Late to Win Halloween.

Email Body: Procrastinators, unite! There’s still time to get an amazing look for Halloween. All items in our Last Minute Collection are guaranteed to ship within 24 hours. Or, choose free in store pickup and grab your order today. Your epic Halloween awaits.

CTA: Shop Last Minute Deals

Strategic Tip: Focus entirely on solving the customer’s primary pain point: time. Clearly state the delivery promise in the subject line, preheader, and body copy.

Category: Restaurants and Food Service

Example 4: The Themed Menu Special

Email Subject Lines:

1. Taste the Spooky Season
2. Our Halloween Menu Is Here for One Week Only
3. Book Your Table for a Frightfully Good Meal

Preheader: Featuring the Monster Mash Burger and Witch’s Brew Cocktail.

Headline: Eat, Drink, and Be Scary.

Email Body: This week only, dare to try our limited edition Halloween menu! From spooky appetizers to ghoulishly good desserts, we’ve crafted a menu your whole family will love. Reservations are highly encouraged as spots are filling up fast for Halloween weekend.

CTA: View the Spooky Menu & Reserve

Strategic Tip: Use enticing, themed names for your menu items. Create scarcity by making the menu available for a limited time.

Example 5: The Halloween Party Catering Offer

Email Subject Lines:

• Hosting a Halloween Party? Let Us Handle the Food.
• Spooky Spreads for Your Halloween Bash
• Get a Free Dessert Tray with Your Catering Order

Preheader: Easy ordering and reliable delivery for your spooky celebration.

Headline: The Easiest Halloween Party You’ll Ever Host.

Email Body: Don’t spend your Halloween party stuck in the kitchen. Our new Halloween Party Platters are designed to feed a crowd and delight every guest. Order any platter for 10 or more people and we’ll include a complimentary tray of our famous Pumpkin Spice Brownies. Book your delivery slot before they’re all taken!

CTA: Explore Catering Packages

Strategic Tip: Focus on the benefit to the customer: convenience and saving time. The free gift with a minimum order size is a great incentive to increase the average order value.

Category: Local Services (Salons, Spas, Gyms)

Example 6: The Themed Experience

Email Subject Lines:

1. A Bewitching Makeover Awaits You
2. Get Glam for Your Halloween Night Out
3. Spooky & Stunning: Our Halloween Packages

Preheader: Special effects makeup, glam looks, and more.

Headline: Your Secret Weapon for the Costume Contest.

Email Body: Whether you’re going for ghoulishly scary or hauntingly beautiful, our stylists are here to complete your Halloween look. Book one of our limited edition Halloween makeup or hair packages and be the star of the show. Appointments for the last week of October are almost full. Book yours now!

CTA: Book Your Halloween Glam Session

Strategic Tip: Sell the outcome, not just the service. The goal isn’t makeup; it’s “winning the costume contest” or “being the star of the show.” Create urgency around appointment availability.

Category: Nonprofit Organizations

Example 7: The Seasonal Fundraising Appeal

Email Subject Lines:

1. Share a Treat with a Child in Need
2. Make This Halloween Special for a Local Family
3. Your Gift Creates a Safe Halloween

Preheader: Help us provide costumes, treats, and safe community events.

Headline: You Can Make Halloween a Treat, Not a Trick.

Email Body: For many families in our community, the cost of a costume or even a bag of candy is out of reach. Your donation today helps provide local children with new costumes, full treat bags, and access to a safe, fun Halloween celebration. A gift of just $25 can give a child a complete costume and a night of happy memories.

CTA: Give a Halloween Treat

Strategic Tip: Make the appeal tangible and emotional. Connect a specific donation amount to a specific outcome ($25 = one costume). Focus on the positive impact the donor can make.

Category: B2B and SaaS Companies

Example 8: The Playful Themed Offer

Email Subject Lines:

1. Don’t Be Spooked by Your Q4 Goals
2. A Scary Good Deal on Our Pro Plan
3. No Tricks, Just a Treat for Your Team

Preheader: Unmask new features to help you finish the year strong.

Headline: Banish Your Workflow Horrors.

Email Body: Is your team haunted by inefficient processes and monstrously complex software? We’re here to help. For Halloween, we’re offering a terrifyingly good deal: get 3 months of our Pro Plan for the price of 1. Banish the spreadsheets and slay your Q4 goals. This offer disappears at midnight on October 31st.

CTA: Claim Your Halloween Offer

Strategic Tip: B2B emails can still be fun. Use Halloween puns and themes but tie them directly to a business pain point. A strong, time limited offer can spur action from leads who have been considering your service.

You can create dozens of other variations, such as promoting a Halloween newsletter with spooky facts or a local event announcement. The key is to align the holiday’s fun and urgency with a clear, valuable offer for your audience.

Step by Step: How to Launch Your Halloween Campaign with MailKing

A great strategy is only effective if you can execute it easily. This is where a tool like MailKing shines. It’s an email marketing platform that works directly inside your existing Gmail account, eliminating the need for complex, separate software. You can go from idea to a sent campaign in minutes.

Here is the exact, step by step process for sending a beautiful, high converting Halloween email with MailKing.

The 7 Step MailKing Halloween Campaign Launch

1. Install MailKing: The first step is to add the MailKing extension to your browser. You can do this in seconds from the Google Chrome Store. It integrates seamlessly with your Google account.
   
2. Open the Campaign Builder: Once installed, open your Gmail inbox. You will see a new “Campaigns” button. Click it to open the MailKing dashboard right inside Gmail. There’s no new interface to learn.
   
3. Choose a Halloween Template: Click “New Campaign” and browse the template library. MailKing offers a variety of professionally designed seasonal templates. Select a Halloween themed template that matches your brand’s aesthetic.
   
4. Customize Your Message: This is where you bring your campaign to life. Click into the template to edit it. Replace the placeholder images with your own product photos. Copy and paste the headline, body copy, and call to action you’ve crafted. You can easily change colors and fonts to match your brand guide.
5. Upload Your Contact List: Who will receive this email? You can upload a list of contacts directly from a CSV file (like an export from your Shopify or CRM system). Or, if you have used MailKing before, you can select a previously saved list. You can also create segments for more targeted messaging.
   
6. Preview and Test: This is a critical step. Use the preview function to see how your email will look on both desktop and mobile devices. Send a test email to yourself or a colleague to ensure all the links are working correctly and there are no typos.
7. Send or Schedule: Once you are happy with your campaign, you have two options. You can send it immediately to your list, or you can schedule it to be sent at a specific date and time. For Halloween, you can schedule your entire sequence (early bird, mid month, and last chance) in a single session.
   

After You Send: Tracking and Replies

The best part of using an integrated tool like MailKing is what happens after you click send. You can track your campaign’s performance, including open rates and click rates, directly from your Gmail inbox. When a customer replies to your promotional email, their message comes into your regular inbox, allowing you to engage with them personally and quickly. This closes the loop between mass communication and one on one customer service, which is essential for building loyalty.

10 Irresistible Halloween Offer Ideas That Create Urgency

Your email’s success hinges on the strength of your offer. It needs to be clear, compelling, and time sensitive. Here are ten proven offer structures you can adapt for your Halloween campaign.

1. Percentage Discount: The classic and most understood offer. “20% Off Everything” is simple and effective. Best for driving broad site traffic.
2. Dollar Amount Discount: “Save $15 on Orders Over $75.” This can feel more tangible than a percentage and encourages a higher average order value.
3. Free Gift with Purchase: “Get a Free Tote Bag with Any Costume Purchase.” This increases perceived value without discounting your core product. The gift should be relevant and desirable.
4. Buy One, Get One (BOGO): “Buy One Mask, Get One 50% Off.” Perfect for items people buy in multiples, like accessories, tickets, or treats.
5. Tiered Discounts: “Save 10% on $50, 15% on $75, 25% on $100.” This gamifies the shopping experience and provides a strong incentive to spend more.
6. Product Bundle: “Get the Complete Party Kit (Decor, Plates, and Candy) for just $49.” Bundling related items makes shopping easier for the customer and increases your AOV.
7. Free or Upgraded Shipping: “Free Express Shipping on All Orders Today.” A powerful incentive, especially for last minute shoppers who are worried about delivery times.
8. Exclusive Access: “Shop Our Halloween Collection 24 Hours Before Anyone Else.” This makes your subscribers feel like VIPs and is great for launching a new product line.
9. Entry to a Giveaway: “Every Purchase Today Enters You to Win a $500 Gift Card.” This adds an element of excitement and can significantly boost conversion rates.
10. Themed Service Package: For service businesses, “The Haunted Spa Package: Pumpkin Spice Facial and a Deep Tissue Massage for $120.” Themed packages feel unique and special.

When you present your offer, always anchor it with a deadline. A sense of urgency is your most powerful conversion tool during a seasonal event like Halloween.

50+ Halloween Email Subject Lines That Get Opened

The subject line is your email’s first and most important job. It has to grab attention in a crowded inbox. Here is a comprehensive list of Halloween subject lines categorized by psychological trigger.

Urgency & Scarcity

• Ends Tonight: Your Spooky Savings
• Last Chance for Halloween Delivery
• Clock’s Ticking on 25% Off
• Don’t Let These Deals Vanish
• Final Hours for Your Halloween Haul
• Limited Stock: Our Top Costumes
• The Halloween Sale Is Almost a Ghost

Curiosity & Fun

• Psst… We’ve Got a Secret Treat for You
• What’s in Our Mystery Box?
• You’ve Been Selected for a Spooky Surprise
• Is Your Costume Ready?
• A Little Spooky, A Lot of Fun
• Peek If You Dare…
• Your Halloween Horoscope Is Inside

Direct Offer & Value

• Your Halloween Treat: 20% Off Inside
• Free Shipping on All Halloween Orders
• A Scary Good Deal You Don’t Want to Miss
• Save Big on Costumes & Decor
• BOGO 50% Off All Halloween Candy
• $10 Off Your Next Order. Happy Halloween!
• Unlock Your Exclusive Halloween Offer

Personalization & Questions

• [First Name], Your Perfect Halloween Costume Awaits
• Are You Ready for October 31st?
• Still Looking for Halloween Ideas?
• We Picked These Spooky Favorites Just for You
• Your Weekly Halloween Treat Is Here

Puns & Themed Language

• Fang-tastic Savings Inside!
• No Tricks, Just Treats (and 25% Off)
• Witch-ing You a Happy Halloween!
• Creep It Real with These Deals
• Get in the Spirit with These Offers
• Hey, Boo-tiful! We Have a Deal for You.
• Ghoulishly Good Deals Have Arrived

Pro Tip: Use your email platform, like MailKing, to A/B test two different subject lines on a small portion of your audience. Send the winning subject line to the rest of your list to maximize your open rates.

The Ultimate 2025 Halloween Email Sending Schedule

Timing is everything in seasonal marketing. Sending the right message at the right time can dramatically increase your revenue. Here is a proven, multi wave sending schedule based on NRF consumer data.

Wave 1: The Early Bird Campaign (September 23rd – 30th)

• Audience: Your entire list.
• Goal: Capture the early planners. Nearly half of consumers start shopping for Halloween before October.
• Message: Announce your Halloween collection. Focus on selection and the benefit of shopping early. Use a soft offer, like “Free Shipping on Orders Over $50.”
• Example Subject Line: The Halloween Shop Is Open!

Wave 2: The Mid Month Momentum (October 10th – 17th)

• Audience: Your entire list, perhaps with a different subject line for those who didn’t open Wave 1.
• Goal: Drive the main bulk of your sales. Shoppers are now in active buying mode.
• Message: Promote your bestsellers and a strong, storewide offer. Use social proof and urgency. This is the time for your “25% Off Everything” sale.
• Example Subject Line: A Spooky Good Deal: 25% Off All Halloween Items.

Wave 3: The Urgency Push (October 24th – 28th)

• Audience: Your entire list, especially non purchasers from the previous waves.
• Goal: Convert procrastinators and last minute shoppers.
• Message: Focus entirely on the deadline. Highlight fast shipping options or in store pickup. The offer should be simple and easy to act on.
• Example Subject Line: Last Chance for Halloween Delivery!

Wave 4: The Final Reminder (October 30th)

• Audience: A segment of people who opened or clicked the previous email but did not purchase.
• Goal: Squeeze out a few final sales with a powerful reminder.
• Message: A very short, direct email. “The sale ends in 12 hours. Don’t miss out.”
• Example Subject Line: It’s Almost Over… Your 25% Off Ends Tonight.

This strategic sequence ensures you are reaching customers at every stage of their Halloween shopping journey without fatiguing your list.

How to Measure Results and Prove Your Campaign’s ROI

Effective marketing is data driven. Tracking your results is not just about seeing what worked; it is about learning how to improve for your next campaign. When using a tool like MailKing, these key metrics are readily available right in your Gmail workspace.

Key Performance Indicators (KPIs) for Your Halloween Campaign

• Open Rate: The percentage of recipients who opened your email. This is your primary indicator of subject line effectiveness and sender reputation. A good open rate for a retail campaign is typically 15% to 25%.
• Click Through Rate (CTR): The percentage of recipients who clicked on a link in your email. This measures how compelling your offer and call to action were. A strong CTR is usually between 2% and 5%.
• Conversion Rate: The percentage of email recipients who completed a desired action, such as making a purchase. This is the ultimate measure of your campaign’s success. Track this using UTM codes in your email links.
• Revenue Per Email (RPE): A simple yet powerful metric. Calculate it by taking the total revenue generated from the campaign and dividing it by the number of emails sent. This tells you exactly how much each email is worth. For example, if you sent 10,000 emails and generated $2,000, your RPE is $0.20.
• Unsubscribe Rate: The percentage of recipients who opted out of your list. A high rate (above 0.5%) might indicate your content is not relevant or you are sending too frequently.

A Simple A/B Testing Framework

You can learn incredibly fast by testing one variable at a time. For your Halloween campaigns, try these simple tests:

• Subject Line Test: Test a question (“Ready for Halloween?”) against a direct offer (“20% Off Inside”).
• Offer Test: Test a percentage discount (“25% Off”) against a dollar discount (“$15 Off $75”).
• Call to Action Test: Test different button copy, such as “Shop Now” versus “Claim Your Treat.”

By continuously measuring and testing, you turn each campaign into a learning opportunity, ensuring your future marketing efforts are even more profitable.

A Simple Guide to Email Compliance and Building Trust

Following email marketing regulations is not just a legal requirement; it is a fundamental part of building a trustworthy brand. Non compliance can hurt your deliverability and damage your reputation. The primary regulation in the United States is the CAN SPAM Act. Here are the core requirements in simple terms.

The 5 Pillars of CAN SPAM Compliance

1. Accurate Header Information: Your “From,” “To,” and “Reply To” fields must be accurate and identify the person or business who initiated the message.
2. Honest Subject Lines: The subject line must accurately reflect the content of the message. You cannot use deceptive subject lines to trick someone into opening an email.
3. Identify the Message as an Ad: The law gives you a lot of leeway in how you do this, but you must disclose clearly and conspicuously that your message is an advertisement.
4. Include Your Physical Address: Your message must include your valid physical postal address. This can be your current street address, a post office box you have registered, or a private mailbox you have registered with a commercial mail receiving agency.
5. Provide a Clear Unsubscribe Option: You must provide a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. You must honor an opt out request promptly (within 10 business days).

Reputable email service providers, including integrated solutions like MailKing, have these requirements built into their platforms, making it easy to stay compliant. For more detailed information, you can always reference the FTC’s official compliance guide. Building your list organically and honoring unsubscribe requests are the cornerstones of a healthy and profitable email program.

Your Biggest Halloween Email Marketing Questions Answered

Here are direct, actionable answers to the most common questions about running a Halloween email campaign. This is the quick reference guide you need for success.

What is the best time to send a Halloween email campaign?

The best strategy involves multiple sends. Send your first campaign in late September to capture early planners. Send your main promotional campaign between October 10th and 20th. Send a final “last chance” campaign in the last week of October, highlighting shipping deadlines.

What are some Halloween email subject lines that increase orders?

Focus on urgency, value, and curiosity. Good examples include: “Last Chance for Halloween Delivery,” “Your Treat: 25% Off Everything Inside,” and “This Costume Is Selling Out Fast.” Combine a clear offer with a time sensitive element.

How do I send a Halloween campaign with MailKing?

Install the MailKing extension for Gmail. Open Campaigns inside Gmail, choose a pre designed Halloween template, customize it with your offer and images, upload your contact list as a CSV, and then send or schedule it. The entire process happens within your familiar Gmail interface.

How often should I email my list during October?

For most businesses, two to three dedicated Halloween campaigns throughout the month is effective. This can be supplemented with one or two “resends” to people who did not open the initial email. The key is to make each email valuable and slightly different, not just a repeat of the last one.

What is the best offer for a Halloween email?

The best offers are simple and create urgency. A storewide percentage discount (e.g., 20% off) is easy to understand. A free gift with a minimum purchase (e.g., “Free Spooky Socks on orders over $50”) can increase average order value. For last minute shoppers, free upgraded shipping is a very powerful incentive.

How do I make my Halloween email stand out?

Use high quality, festive visuals. Write playful, on theme copy. And most importantly, have a genuinely compelling offer. An animated GIF, like a winking jack o’ lantern, can also grab attention. But the core of a standout email is always the value it provides to the reader.

Should my B2B company send a Halloween email?

Yes, if it fits your brand’s personality. A B2B Halloween email can be a great way to show a human side. Instead of a product discount, you could offer a “scary good” deal on an annual plan, share a fun blog post about “avoiding workplace horrors,” or simply send a festive greeting to build goodwill.

Why should I include statistics in my Halloween emails?

Statistics from a credible source like the National Retail Federation build trust and create social proof. Mentioning that “total Halloween spending is expected to reach a record $13.1 billion” helps customers feel confident and justified in their own spending.

How do I write a Halloween email that isn’t cheesy?

Focus on being clever and festive rather than overly cliché. Use subtle visual themes instead of overwhelming your design with bats and ghosts. Your copy can use light puns, but it should still be focused on the customer benefit. The goal is to be timely and relevant, not silly.

What’s a good call to action (CTA) for a Halloween email?

Your CTA should be action oriented and on theme. Instead of a generic “Click Here,” try buttons like: “Shop Spooky Savings,” “Get My Costume,” “Claim My Treat,” or “Book My Fright Night.”

Your Final Halloween Email Marketing Checklist for 2025

You now have the complete strategy to make your 2025 Halloween email marketing campaign your most successful ever. Consumers are ready to spend a record breaking $13.1 billion, and email is your direct line to that revenue. Here is your final checklist to ensure you execute flawlessly.

The 10 Point Halloween Email Success Checklist

1. [ ] Define Your Goal: Is it to drive sales, book appointments, or raise funds? Be specific.
2. [ ] Choose Your Offer: Select a compelling, time sensitive offer from the list above.
3. [ ] Segment Your List: Plan different messages for new subscribers vs. loyal customers if possible.
4. [ ] Write Compelling Copy: Craft a great headline and concise body copy focused on the customer benefit.
5. [ ] Craft 2-3 Subject Lines to Test: Never settle for your first idea. Prepare for an A/B test.
6. [ ] Select a Festive Template: Use a tool like MailKing to choose a professional, mobile friendly design.
7. [ ] Schedule Your Multi Wave Campaign: Plan your early bird, mid month, and last chance emails.
8. [ ] Add Your Physical Address and Unsubscribe Link: Ensure your email is 100% compliant.
9. [ ] Send a Test Email: Check all links, images, and formatting on both desktop and mobile.
10. [ ] Measure and Learn: After sending, track your opens, clicks, and conversions to inform your next campaign.

Halloween is a huge opportunity. With this playbook and an easy to use tool like MailKing, you have everything you need to turn seasonal excitement into tangible results. Don’t wait for the rush. Start planning your campaign today.

Ready to launch? Get started with MailKing to send beautiful, effective Halloween campaigns directly from your Gmail account. Install it at mailking.io, pick your template, and watch the orders roll in!