The holiday season is a special time for family and friends, but it’s important for business too. This is when you get to offer discounts, put up your holiday offerings on display, and approach people looking for a last-minute holiday present with a captivating email. Holiday marketing emails account for 20% of online website visits, according to this report.
The same report claims that customers are more likely to purchase products via email offers compared to those who don’t receive any emails. Most companies understand this phenomenon but fail to gain a significant customer base over holidays.
Some fail to capture their reader’s attention with the subject line, while others make it difficult to navigate the email template. If you want this season to be better than the last, let’s take a look at writing holiday marketing emails with captivating subject lines!
Why Subject Lines Matter for Holiday Marketing Emails
Think of it as the cover of a book. Even though we say don’t judge a book by its cover, that’s exactly what most of us do when we first come across a book we’ve never read. The same applies to emails too.
Subject lines are the cover of a book that intrigues the reader or makes them want to move the email directly to their trash folder. If the subject line is under-promising or looks suspicious, depending on the reader’s perspective, they are likely to report it.
Therefore, email subject lines are vital to your holiday marketing emails. A strong subject line motivates people to open emails and look inside.
How to Improve Holiday Email Marketing with Subject Lines
No matter how big or small your company is, the basics of writing a captivating subject line for holiday marketing emails remain the same. Following are a few tips to help you improve your email headlines:
Use Top Holiday Words in the Subject Line
You must have heard of using specific phrases and words in marketing copy to increase conversion. The same concept applies to email subject lines. You may want to get more creative with them, but it’s better to use data-backed solutions like the following words:
- Thank You
Write Your Offer in the Subject Line
One way to make your readers interested in your offer is to mention it in the subject line right away. Instead of building up the suspense, you can mention free shipping or discount offers, or product names in the subject line. It might lower your target audience reach, but you’ll only get people who actually want to buy after clicking through the email.
Use Holiday Words in the Subject Line
The words that increase conversion are relevant for all email subject lines, but holiday words are rare. You can only use them for holiday marketing emails, but choosing the right words for your campaign can take a while. Therefore, pick from the most popular holiday words that stand out and do A/B testing to improve your chances of a successful email marketing campaign.
While that’s a proven method to succeed in email marketing, we recommend using email marketing software that comes with effective email templates. The templates have already gone through the testing, saving you time and effort.
Why Use Email Marketing Software for the Holidays
You can either write email subject lines by yourself or let an email marketing software with intriguing email templates and subject lines polish your holiday email marketing campaign. MailKing by cloudHQ offers email and text campaigns that you can integrate with your Gmail account.
You might wonder how a few email templates will benefit email marketing campaigns when many people are using them. It’s not about a few email templates—MailKing has 1000+ professionally designed email templates for holidays; including Christmas, New Year’s, and Hanukkah.
You can create your holiday marketing emails with MailKing and track campaign progress using simple tools integrated into your Gmail. The email marketing software also allows you to create your own template and save it for future use. You can install the MailKing Chrome Extension by clicking here.