When you get into marketing, you go down a never-ending rabbit hole. From replying to social media comments, following up on marketing efforts, and creating and distributing new promotional materials, your to-do list is always overflowing with unfinished tasks.

But did you know that you can automate a number of those tasks? This is known as marketing automation, and it uses software that can make your job easier to manage and improve your business reputation. If done right, it can exponentially increase your sales and marketing team’s efficiency. Marketing automation tools can go through billions of data bits within seconds to target customers with automated solutions.

Top Benefits of Marketing Automation for Business

Here are some of the best ways that marketing automation tools can streamline your daily to-do list:

1. Personalize Customer Journeys

The best leads result from personalized content, which customers should have access to at each buying cycle stage. Marketing automation tools can streamline the process by ensuring they get the information they need when they need it. These can also tell you which emails are more popular with leads, the posts performing well on all your social media channels and how you can increase conversions on your website.

That is exactly what Dell did. The company used behavior analysis to create targeted ads for customers based on their website history, the number of products they viewed, and products left in shopping carts to increase their click-through and conversion rates by up to 300%.

2. Retain Existing Customers

It takes more money and resources to get a new customer than retain an old one. Marketing automation apps such as Auto Follow Up for Gmail can cut down both by half and ensure you have the data you need to address the concerns of existing clients. These tools can also organize data and allow customer service reps access to critical information to increase your service quality and enhance trust.

3. Track Performance and Workflows

Automated software is designed to handle several tasks without making mistakes that we can make if we are tired, overworked or stressed out. The tools can help you work efficiently even with limited resources and budgets and free up time for important tasks.

For example, some tools can reduce your workload by cleaning out your contact list of inactive subscribers. This ensures you can reach interested buyers more often and get more valuable leads regularly. Some tools also allow users to track progress and have reporting features that create detailed reports on campaign performances. The result is better ROI tracking that can help you determine which campaigns are working by how your audience reacts to them.

4. Send Targeted Messages

Despite the growth of several other tools, email marketing is still considered a powerful and leading marketing tool. It is often considered to be the foundation of most outbound campaigning efforts and the epitome of automated marketing.

Successful email marketing campaigns are not made up of cookie-cutter emails. The messages are highly targeted to different recipients since they are sent throughout a buyer’s journey. But rather than creating and sending these emails to everyone in your email list one at a time, you can automate the task and save time in the process and reduce workloads.

With the appropriate software, you can create a process that sends new messages when you need a specific recipient to take a certain action. This can be anything from clicking on a link that leads them to a landing page to download an eBook or subscribe to a newsletter. The best part is that you only need to create a pipeline once, and the tool will do the rest. The software will send messages to users who exhibit behaviors you have set to trigger.

You can also use such software to categorize your marker as per the events and activities they trigger during the process. Add actions and flag users based on specific actions to make the task easier to manage.

Follow up with clients and prospects using Auto Follow Up for Gmail

This Gmail follow-up app takes the effort out of client retention efforts. Use Auto Follow Up for Gmail to set up a sequence of emails that the app will send overtime to clients and prospects. This can come in handy if you must keep up a correspondence with the people you meet at a convention. The app will personalize each email for multiple contacts with a few clicks.

1. After installing the app, click on ‘Auto Follow Up’
   
2. Click on ‘New Auto Follow Up Campaign’
3. Add the recipients and the name of the email follow up:
   
4. Choose a customizable template:
   
5. Create several email follow ups as needed before clicking on ‘Send.’ You can also add a BCC email address and schedule the campaign.

Download and start using it today! Save time and get more done without worrying your prospects will forget you. Benefit from different business opportunities and explore relevant ones as and when they emerge.