Would you like to know a trade secret?
CTA buttons can boost click-through rates by 67% compared to links embedded within the email body. You can use Gmail Button by cloudHQ to turn your ordinary messages into effective email marketing campaigns.
That said, knowing how to create CTA buttons determines your success. You need to know what to say and how to say it to complete a conversion.
This article discusses call-to-action strategies that pique consumer interest and maximize engagement.
4 Things to Remember When You Create CTA Buttons for Email Campaigns
Once you install Gmail Button by cloudHQ, you can create unique buttons whenever you compose a new email. The Chrome extension allows you to play with font size, color, style, and more.
Always choose a readable font and a striking color scheme to make the button unmissable. Then use the following hacks to promote engagement.
1. Lead with Clarity
A button stands out because it’s different from the rest of the email body. However, you still need to prompt your consumers to take action. To ensure you get the message across, follow these tips:
- Use action words and directives like “Buy,””Register,”and “Follow”to tell target audiences what to do.
- Create a sense of urgency by using the word “Now”or talking about a “Limited Offer”to prompt consumers to make a decision on the spot.
- Keep the text short and sweet to reduce ambiguity.
Ask yourself. What do I want my audience to do? Then, create a concise and compelling copy to nudge them toward that goal gently. For instance, you can create CTA buttons to gain followers, book a meeting or lead new subscribers to your online shop.
Focus on one thing. It gets more clicks as the recipient doesn’t feel overwhelmed with options.
2. Share Benefit-Oriented CTA Buttons
When you create CTA buttons, ensure it’s consumer-oriented. We discussed the importance of telling recipients what they need to do with the right message. But what’s in it for them?
Savvy consumers need more than a prompt to persuade them to click a button.
Share irresistible value-adding benefits like free trials and discount deals to motivate them to take action. This strategy optimizes conversion rates and boosts client retention by using email marketing campaigns to share exclusive offers to loyal customers.
3. Get More Clicks with the Perfect Placement
Where should you place your CTA button?
The alignment and placement of your call-to-action buttons are integral to the effectiveness of your email campaign. If you place it at the top, you don’t give recipients time to read through the campaign and understand how they benefit from your services/products/offers.
Likewise, placing the button amidst a wall of text doesn’t help.
So where should the CTA button go?
Our tool allows you to adjust placement to ensure the button remains a prominent email feature. We recommend placing it at the bottom, surrounded by white space, to ensure it stands out and neatly aligns with your marketing message.
Alternatively, you can embed multiple CTA buttons throughout the email (or newsletter) to direct target audiences to various offers.
4. Use A/B Testing to Create CTA Buttons That Grab Attention
Forward-thinking email marketers don’t set and forget their campaigns. They are eager to discover how the tiniest change impacts the bottom line.
According to Think With Google, marketers should test the effectiveness of a campaign by monitoring it for 2-3 weeks. Then “replace assets”that don’t rank.
You can use A/B testing to run two email marketing campaigns with different CTA buttons. Use our email marketing software to track performance to assess CTA button placement, style, text, and color scheme.
Compare results and then stick with the button that gets the most clicks. Learning to create CTA buttons that receive positive responses is a simple yet effective practice.
You can use the same color scheme or placement strategy to maximize the conversion rate of the next campaign.
Don’t know how to track campaigns? Learn how using an email marketing software can help you create an efficient email marketing system.
Your email marketing campaigns go to waste unless you receive a response. Use our practical strategies to create CTA buttons that demand attention and direct recipients down the sales funnel.
Whether you’re requesting target audiences to book a meeting, start a free trial or download your app, a striking CTA button will be hard to ignore. A response-worthy call to action, eye-catching design, and placement can make or break your sales.
Ensure you implement an effective strategy and use this powerful marketing tool.
Are you ready to accelerate your email marketing engagement?
Download Gmail Button by cloudHQ to build bigger, bolder, and better buttons for your call to action.